How to Get Into Tech Sales: A Beginner’s Guide to Starting as an SDR/BDR

A golden compass in front of a temple.

Thinking about jumping into the fast-paced world of tech sales? Whether you’re fresh out of college or looking to pivot your career, the tech industry offers a dynamic environment with lots of growth potential. In this article, we’ll explore how to get into tech sales, focusing on the role of Sales Development Representative (SDR) or Business Development Representative (BDR) as a common and effective starting point.

Understanding Tech Sales

First things first, let’s define what tech sales involves. Tech sales professionals are the bridge between technology products and the customers who use them. Your job would be to make contact with potential buyers, understand their needs and demonstrate how your product can solve their problems.

Why Start as an SDR/BDR in Tech Sales?

Starting as an SDR or BDR can be your entry ticket into the tech industry. These roles are typically entry-level and focus on generating new business opportunities through outbound calls, emails, and increasingly, social selling. Here’s why these roles are a popular starting point:

  • Skill Development: You’ll develop key sales skills like communication, objection handling and qualifying leads.
  • Product Knowledge: You’ll gain in-depth knowledge of the product you’re selling, which is crucial in tech where products can be complex.
  • Networking Opportunities: Regular interaction with potential clients and internal stakeholders gives you a chance to build a professional network.
  • Career Progression: Success in these roles often leads to opportunities to move up into Account Executive or Managerial Positions.

How to Get Into Tech Sales as an SDR/BDR

1. Get Educated

While you don’t need a degree in sales or technology, understanding the basics can be a huge advantage. Consider taking courses in sales techniques, technology fundamentals, or even specific software that’s popular in tech sales. We recommend taking a closer look at the MEDDICC sales methodology, as it is used by many fast-growing companies such as Snowflake, Zscaler, or MongoDB. It is also worthwhile to familiarize yourself with the BANT lead qualification framework.

2. Build Relevant Skills

Strong communication skills are a must, but you should also work on your persuasive writing and cold calling abilities. Sales is a lot about persistence and resilience, so develop these personal traits as well. Interviewing for an SDR role often involves a mock cold call interview, so we strongly recommend that you gain relevant skills in this area.

3. Gain Experience

If you are new to sales, it is always desirable that you already have experience in customer-facing roles. Retail, customer service, or any role where talking to customers is involved can be beneficial.

4. Leverage LinkedIn

Use LinkedIn to connect with tech sales professionals. Many are open to sharing advice and insights. Plus, LinkedIn is a great platform to learn about companies and apply for SDR/BDR positions. Also, don’t forget that if you come off as convincing, the person you’re talking to may be willing to recommend you.

5. Prepare for the Interview

Research common tech sales interview questions and practice your answers. Be ready to discuss how you handle rejection and stay motivated, as these are key concerns for hiring managers. Our guide to tech sales interview questions can be found here: Tech Sales Interview Questions

6. TechSalesTemple Forum

We have also created a forum for tech sales professionals. Questions that cannot be answered by simply Googling are always welcome in our community. You can already find great information in the forum and gain real insight into the day-to-day life of Tech Sales.

Conclusion

Entering tech sales as an SDR or BDR is a smart strategy for many aspiring sales professionals. It’s a role that offers extensive learning opportunities and a clear path for career advancement. With the right preparation and mindset, you can make a successful entry into this dynamic field. So why wait? Start planning your move into tech sales today and pave the way for a successful career in one of the most exciting sectors of the economy.